Founder & Owner
CSCS (Certified Strength & Conditioning Specialist)
Precision Nutrition Certified Coach (Level 1)
FMS (Functional Movement Screen)
Keith became a coach to encourage excellence in the lives of others. After benefitting from strength training in his formative years, he found himself encouraging his teammates to train harder. He was a coach from the beginning.
One of the things Keith enjoys most about coaching is guiding a client into a specific challenge and watching them succeed. He knows the result of such successes is much bigger than completing a challenge. These victories are the mental fuel that help anyone set high goals and achieve them.
Keith is the owner/operator of Fitrition, and he worked hard to build his business to where it is today. His words of encouragement to anyone? It’s all about personal responsibility. Make the habits, do the work, live to your fullest potential.